• Skin-to-skin contact is important for mothers and babies to get off to a great start. Read more
  • Breastfeeding is part of a normal, healthy life with a young child, and is recommended exclusively for the first 6 months. Read more
  • The BFI Strategy for Ontario has developed two toolkits to support healthcare providers in implementing Baby-Friendly Best Practices. Read more
  • Research shows that ongoing peer (mother to mother) support helps mothers to breastfeed longer and more exclusively. Read more
  • Once established, breastfeeding is normally easy and convenient.


This site provides a centralized source of quality, evidence-informed resources that support the Baby-Friendly Initiative.
Brochure or FAQ sheet, Video

Baby-Friendly Video Story Series

2017 English
Book, Booklet

Breastfeeding Your Late Preterm Baby

2016 English, French
Brochure or FAQ sheet

A Parent's Guide to Soothers

2017 English, French